Elements and Performance Criteria
- Identify and interpret legislative framework relating to marketing
- Identify and locate current information about legislation relating to marketing decision-making in the industry context
- Identify codes of practice as they relate to marketing, and analyse their implications in the industry context
- Analyse how legislation relating to marketing can protect and assist the trader, consumer and competitive process
- Identify sources of information and advice about the legislative framework relating to marketing, and analyse them for usefulness in the industry context
- Promote a culture of compliance with legislative framework relating to marketing
- Identify benefits and essential components of the legal compliance program relating to marketing, and how they fit with the overall organisation compliance program
- Participate in a marketing compliance audit and make recommendations to address identified gaps
- Identify possible implications of non-compliance and use them to recommend changes to practice
- Design a training program to educate staff on compliance as it relates to marketing
- Recommend strategies to use legislative framework relating to marketing for competitive advantage
- Identify and analyse a range of methods to protect the organisation’s products and services being marketed against intellectual property breaches
- Make recommendations on strategies for protection of intellectual property rights, and present to key stakeholders
- Make recommendations to implement systems to identify intellectual property infringement by third parties
- Identify remedies for own and other organisations’ breaches of marketing legislation which could impact the organisation
- Access and effectively use others’ intellectual property within legal guidelines for business advantage